History of black magicin the first advertising campaigns the chocolates were depicted as the definitive token of affection.
Black magic box of chocolates.
In the 1970s the brand was advertised using the slogan who knows the secret of the black magic box.
At two shillings and ten pence per lb black magic offered.
Available in the range are small medium and large box sizes.
The chocolate experience makes it a present you ll enjoy giving as well as receiving.
Sold as an affordable version of an at that time otherwise very expensive luxury product they were marketed as a courtship gift.
The adverts that helped black magic chocolates bring luxury to the masses for just 14p a box instead of 300.
Our classic selection has been created using only natural flavours and features a selection of caramels wholenuts and fruit creams wrapped in dark chocolate.
The understated elegance of the black magic box makes it an indulgent stylish gift to present to family friends or loved ones.
Black magic is a british brand of boxed chocolates originally created by rowntree s in 1933.
Today boxes of chocolate can be bought for just a few pounds but when yorkshire confectionery company rowntree s launched black magic in 1933 such treats were almost exclusively the preserve of.
Today black magic is a brand that wants to be re discovered.